Program

Sales AI Leaders Pathway | Education Series (Launching 2026)

We teach your Sales department leaders and employees how to use AI within their roles.
What’s Included:
  • AI Foundations for Sales: Clear, plain-English lessons on AI fundamentals, prompting, limitations, and safe usage — specifically framed for real-world sales environments and customer-facing work.
  • Applied AI Sales Workflows: Real sales use-cases including prospect research, personalised outreach, discovery preparation, CRM updates, follow-ups, proposals, and account management — tailored to your organisation’s sales process and ICP.
  • Module AI Quizzes: Short assessments to reinforce understanding and confirm practical sales capability.
  • Portfolio-Ready AI Assignment Outputs: Leave with AI-supported prospecting systems, outreach templates, discovery frameworks, CRM workflows, proposal drafts, and real sales examples specific to your company.
Buy Early Access $99/mo Lifetime Discount
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Format
Entirely online, with self-paced modules, quizzes and assignments.
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Schedule
On-demand—start anytime, complete on your own schedule.
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Price
Part of the $99/month early-access platform. Program launches in 2026.
AI Education Series

Program Modules (Launching 2026)

The AI Education Series gives teams a complete foundation in modern AI—from prompting and model fundamentals to applied workflows tailored to your department and organisation. Through quizzes, hands-on assignments, and company-specific examples, participants build a portfolio they can immediately apply to their day-to-day work.
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Module 1 — AI Basics & Core Concepts for Sales

Learn how AI actually works inside a modern sales environment — what it’s good at, what it struggles with, and how to use it confidently without fear or hype. You’ll understand how prompts work, why outputs vary, and how to avoid common reliability and accuracy pitfalls that hurt trust with customers.

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You’ll also learn the boundaries of safe usage: what data can and cannot be shared, how AI interacts with customer information, and where human judgment must always stay in control.

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Outcome: Clear understanding, reduced fear, and confident day-one AI usage in real sales work.

Module 2 — Understanding Your Sales Workflows

Before using AI, you’ll map how your sales role actually works today — from prospecting and outreach through to discovery, proposals, and close. This reveals where time is lost to admin, rework, bottlenecks, and manual handoffs.

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By visualising your “before state,” you gain clarity on exactly where AI can support you without disrupting your pipeline or creating new risk.

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Outcome: A clear, shared view of your real sales workflow and where AI will create leverage.

Module 3 — Applied AI Sales Workflow Examples

You’ll walk through real-world, practical sales workflows showing how AI is used for research, outreach, qualification, follow-ups, CRM updates, and proposals. These examples are grounded in real sales environments — not generic demos.

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Each example shows what the human does, what AI supports, and where judgment and approval stay with the salesperson.

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Outcome: A concrete understanding of how AI fits into real sales work — not just in theory.

Module 4 — Build Your Own AI Sales Workflows

This is where employees apply AI directly to their own live work. You’ll redesign real sales tasks you already perform — such as lead research, follow-ups, call preparation, or proposal drafting — into practical AI-supported workflows.

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Every workflow you build is tested against your real accounts, leads, and pipeline so outputs are immediately usable.

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Outcome: Working AI-supported sales workflows tailored to your role.

Module 5 — Prompt Systems & Sales Templates

Learn how to move from one-off prompts to reusable prompt systems and sales templates. You’ll build structured prompts for research, outreach, discovery questions, follow-ups, and proposal drafting that consistently deliver high-quality outputs.

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This ensures results are reliable, on-brand, and usable by others — not random, inconsistent, or risky.

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Outcome: A personal library of proven sales AI prompts and templates.

Module 6 — Company-Specific Sales Case Studies

You’ll apply everything you’ve learned directly to your organisation’s real sales environment — your ICPs, your product, your messaging, and your sales motion.

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Instead of generic examples, you’ll work through live company-specific scenarios so outputs align with your brand voice, compliance requirements, and commercial realities.

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Outcome: AI workflows that are immediately usable inside your organisation.

Module 7 — Sales Workflow Redesign & Improvement

Here, you move beyond individual task optimisation and redesign entire sales workflows for speed, clarity, and consistency. You’ll remove unnecessary steps, reduce admin load, and strengthen handovers across the pipeline.

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The focus is on making the human work easier while increasing output and quality.

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Outcome: Faster, cleaner sales execution without increasing operational strain.

Module 8 — Responsible & Safe AI Usage in Sales

You’ll learn how to use AI responsibly in customer-facing roles — including privacy, brand governance, legal considerations, data protection, and preventing hallucinations or misrepresentation.

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This module ensures AI strengthens trust with customers rather than putting the business at risk.

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Outcome: Safe, compliant, and brand-aligned AI usage across the sales team.

Module 9 — Measuring Sales ROI

Learn how to measure the real commercial impact of AI on your sales work — including time saved, activity volume, conversion rates, pipeline velocity, and revenue influence.

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You’ll build a simple ROI model tied directly to one of your redesigned workflows.

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Outcome: Clear proof of productivity and revenue impact from AI usage.

Module 10 — Your Sales AI Portfolio

You’ll compile your redesigned workflows, prompt systems, templates, and real-world examples into a practical Applied Sales AI Portfolio tailored to your role and organisation.

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This portfolio becomes:

  • Proof of your AI capability
  • An internal enablement asset
  • A career-defining skills record

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Outcome: A fully documented, job-ready Sales AI portfolio you can apply immediately.

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We teach your Sales department leaders and employees how to use AI within their roles.
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Why Choose CONDUCTING AI

Why Sales Teams Choose Us

Become an AI Leader in Your Role
You don’t just “use AI” — you learn how to lead with it inside your sales role. You become the person who understands how prospecting, outreach, discovery, and pipeline workflows are redesigned with AI, not just automated by it. Outcome: Increased visibility. Leadership credibility. Strategic relevance.
The Fastest Way to Become AI-Proficient
Instead of scattered sales tools and random prompting, you get a structured, applied pathway that compresses years of learning into practical sales workflows you use every day. Outcome: Faster mastery. Real on-the-job performance lift. Immediate confidence.
Protect Yourself from AI Job Displacement
AI won’t replace salespeople who can work with it — it will replace those who can’t. This program makes you operationally AI-capable across real sales systems, not just theoretically informed. Outcome: Lower displacement risk. Higher employability. Long-term career security.
Accelerate Promotion & Career Progression
AI capability is fast becoming a key differentiator for top-performing sales reps and future sales leaders. By redesigning real sales workflows with AI, you become a high-demand prospect. Outcome: Faster progression. Higher-leverage roles. Broader career mobility.
Build a Job-Ready Applied AI Portfolio
You don’t leave with just a certificate — you leave with documented sales workflows, outreach systems, prompts, CRM processes, and real pipeline use-cases. Outcome: A clear way to showcase your new skill — and a portable, job-ready Sales AI portfolio that proves capability to future employers.
Mastery, Not Just Tool Usage
You move beyond dabbling in AI sales tools to building true mastery — knowing when, why, and how to apply AI across the full sales cycle. This creates deep professional confidence, not surface-level skill. Outcome: Strong personal mastery. Calm execution under pressure. Long-term professional confidence.
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Stories of Career Transformation

Hear from professionals who completed the Conducting AI Education Series and became AI-proficient inside their real roles.
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“The AI-Native Company Design gave us a clear operating model and a real rollout plan. For the first time, AI felt structured and not chaotic.”
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“Conducting AI gave us confidence in how AI fits into our roles. It changed how our marketing team works day to day, and how I think about my career long-term.”
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“We knew AI would change how we operated. What we lacked was structure. Conducting AI gave us that model, a phased plan, and for across the business.”
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FAQ

Frequently Asked Questions

Everything you need to know about how our programs work, who they’re for, and what you’ll gain.
When do the programs launch?

The full AI Education Series launches in 2026. Early access members secure lifetime pricing and receive access as modules release.

Who are these programs for?

These programs are primarily designed for employees and leaders across Sales, Marketing, Operations, HR, Customer Support, and other business functions. They are built for professionals at all levels who want to confidently and practically use AI inside their real day-to-day work. Though, students wanting to up-skill prior to entering the workforce will also benefit strongly.

Do I need any prior AI or technical experience?

No - All programs start from first principles and are taught in clear, plain English. No coding, data science, or technical background is required. Everything is designed for non-technical professionals.

Is this about learning AI tools, or learning how to work with AI in my job?

This is about learning how to apply AI inside real workflows, not just learning tools. You will redesign actual work you already do — using AI as a support layer — and leave with production-ready workflows, prompts, and systems for your role.

Will this replace my role or automate my job?

No - These programs are designed to augment people, not replace them. The goal is to reduce low-value admin work while increasing your effectiveness, confidence, and career security.

What will I actually leave with at the end?

You will leave with a Certificate in your chosen program and a job-ready Applied AI Portfolio that includes:

• Real workflows redesigned with AI Reusable prompts and templates
• Practical systems you can use immediately
• Documented examples tied to your actual role

This portfolio becomes tangible proof of your applied AI capability.

Is the training generic or tailored to my department?

All programs are department-specific. While the AI foundations are shared, all workflows, assignments, examples, and portfolio outputs are tailored to your specific function and organisational context.

Is this program self-paced or live?

All programs are fully online and self-paced. You can start anytime and progress on your own schedule. Each module includes lessons, quizzes, and practical assignments.

How long does each program take to complete?

Most participants complete a program in 6 weeks at a part-time pace. It is designed to not distract or take away too much attention from your role. However, you can move faster or slower depending on your schedule.

How is progress assessed?

Progress is assessed through:

• Short knowledge quizzes
• Practical workflow assignments
• Portfolio outputs tied to real work
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The focus is on capability and real-world application, not theory alone.

Do I receive a certificate?

Yes. Upon completion, you receive a Certificate of Applied AI Capability in your chosen program, along with your practical portfolio of work assembled in Module 10.

How do we get started?

Join early access for $99/month at a lifetime discounted rate. You’ll immediately receive your AI-Native Company Design in FigJam plus access to departmental workflows on our platform. Training and deeper mapping features roll out to early users first.

What does “Early Access” mean?

Early access gives you locked-in lifetime pricing for the entire Conducting AI Education Series at $99/month, including all future course releases. Once public pricing increases, your rate remains permanently discounted.

Can companies enrol whole teams?

Yes. We offer team and enterprise enrolments with department-wide access, reporting, and tailored rollout options. Simply email ben@conducting.ai with your 1) Team Size 2) Desired Programs to complete, for a quote. You will receive a discount over standard pricing.

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Ready to Get Started?

Clarity on where AI fits. Structure for how it runs. Confidence your business is adopting AI the right way.
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