About US

Building for Clarity.
Building for Outcomes.
Building the Future.

Conducting AI was created to give organisations a clear, structured path to AI adoption—with minimal noise and maximum ROI. We believe AI should multiply the productivity of your teams—not replace them. Meaningful outcomes for your business, your customers, and your people come first. Technology follows that mission, not the other way around.

Core Values

What We Believe In

Clarity & Structure

AI should add structure, not additional chaos or disorder.

Human-Centered AI

Our designs elevate employees, teams, and customer outcomes.

Strategy First, Tools Second

Long-term success comes from strong models and roadmaps.

Plan for the Future, Operate Today

Prepare for AI shifts so you evolve deliberately, not reactively.

Responsible Acceleration

Efficient AI adoption without destabilising teams or operations

timeline

Our Journey So Far

It started as a job interview case study. Two weeks later, we had a 3,000+ waitlist, recognition from Harvard professors and Top 100 CIOs, and engaged in multiple M&A conversations.

Apr 2024

The Domain Conducting.ai Name is Bought

In an All-In Podcast episode, Jason Calacanis captured the moment perfectly: “You need to conduct AI across the whole organisation, like an orchestra. 'Conducting' AI is the future.” Our Founder grabbed the domain.

Dec 2024

A cold DM to Frank Greeff ($180M Founder via Realbase)

Our founder messaged Frank Greeff hoping to contribute to his new stealth startup in Sydney. The mission was clear: use AI to multiply the team’s output and pursue a $1B outcome with 100 employees—rather than 400+ like their previous exit.

Jan 2025

The Job Interview Case Study

After 4 interviews, Frank and Jacques Greeff asked me to complete a case study: define what their business would look like as an AI-Native organisation, including functionality, phased transformation, and technology. That exercise became the initial Conducting AI Framework. They flew me to Sydney the next week.

Feb 2025

Documenting the Journey and Early Traction

A core part of working with Frank and Jacques was employee-generated content. Our founder began documenting the journey and sharing the Conducting AI framework. Within two weeks, over 3,000 companies joined the waitlist. Within four months, the audience grew to 100,000 followers and over 10 million views.

June 2025

Conducting AI as a Full-Time Pursuit

In June, the growing market pull made it clear Conducting AI required full-time commitment. Frank and Jacques asked our founder a simple question: “What would you build if you owned this entirely and dedicated yourself to it?” It was an opportunity we continue to value enormously.

Nov 2025

AI-Native Company Designs, AI Workflow Designs & Education

Across 150+ calls with CIOs, it became clear that organisations need structured ways to future-proof their operations and their workforce. Our AI-Native Designs provide that, while our education series ensure leaders and employees are equipped for the future of work.

Conducting AI Coaches & Team

Meet Our Coaches & Team

All Coaches & Team

Education Series Tutor

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Our tutors make learning hands-on and relevant for every role, guiding your team as they build a tailored portfolio of AI prompts, workflows, and examples they can use in their day-to-day work.

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Education Series Tutor

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Our tutors make learning hands-on and relevant for every role, guiding your team as they build a tailored portfolio of AI prompts, workflows, and examples they can use in their day-to-day work.

View Profile

Education Series Tutor

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Our tutors make learning hands-on and relevant for every role, guiding your team as they build a tailored portfolio of AI prompts, workflows, and examples they can use in their day-to-day work.

View Profile

Conducting AI started with a simple belief: companies deserve clarity, not chaos, when adopting AI. After hundreds of conversations with CIOs, founders, and AI leads, one truth became clear—businesses want to future-proof their operations and their people, but lack the frameworks to do it confidently. Conducting AI was built to solve that. We help organisations see where AI fits, how to sequence their transformation, and how to upskill their teams for what’s coming next.