Program

Marketing AI Leaders Pathway | Education Series (Launching 2026)

We teach your Marketing department leaders and employees how to use AI within their roles.
What’s Included:
  • AI Foundations for Marketing: Clear, plain-English lessons on AI fundamentals, prompting, limitations, and safe usage — specifically framed for creative, brand, and performance marketing environments.
  • Applied AI Marketing Workflows: Real marketing use-cases including content creation, social media, email campaigns, SEO, paid ads, reporting, and campaign planning — tailored to your organisation’s brand, channels, and goals.
  • Module AI Quizzes: Short assessments to reinforce understanding and confirm practical marketing capability.
  • Portfolio-Ready AI Assignment Outputs: Leave with AI-supported content workflows, prompt systems, campaign templates, reporting frameworks, and real examples specific to your company’s marketing operations.
Buy Early Access $99/mo Lifetime Discount
Watch Trailer
Format
Entirely online, with self-paced modules, quizzes and assignments.
Schools Coaching Webflow template
Schedule
On-demand—start anytime, complete on your own schedule.
Schools Coaching Webflow template
Price
Part of the $99/month early-access platform. Program launches in 2026.
AI Education Series

Program Modules (Launching 2026)

The AI Education Series gives teams a complete foundation in modern AI—from prompting and model fundamentals to applied workflows tailored to your department and organisation. Through quizzes, hands-on assignments, and company-specific examples, participants build a portfolio they can immediately apply to their day-to-day work.
Watch Program Sample
Module 1 — AI Basics & Core Concepts for Marketing

Learn how AI actually works inside a modern marketing environment — what it’s good at, what it struggles with, and how to use it confidently without fear or hype. You’ll understand how prompts work, why outputs vary, and how to avoid common reliability and accuracy pitfalls that hurt trust with customers.

‍

You’ll also cover the boundaries of safe usage across customer data, brand IP, and creative ownership.

‍

Outcome: Clear understanding, reduced anxiety, and confident day-one use of AI in marketing work.

Module 2 — Understanding Your Marketing Workflows

Map how your marketing role actually operates today — from planning and content creation through to campaigns, reporting, and optimisation. This exposes where time is lost to rework, approvals, manual formatting, and fragmented tools.

‍

You’ll clearly define your “before state” so AI supports your work without disrupting quality, brand, or process.

‍

Outcome: A clear, shared view of your real marketing workflow and where AI can safely create leverage.

Module 3 — Applied AI Marketing Workflow Examples

Walk through practical, real-world marketing workflows showing how AI supports content creation, social, email, SEO, ads, reporting, and campaign planning. These are grounded in real marketing environments — not theoretical demos.

‍

Each example shows what stays human-led and what AI accelerates.

‍

Outcome: A concrete understanding of how AI fits into real marketing work.

Module 4 — Build Your Own AI Marketing Workflows

Apply AI directly to your live marketing tasks — such as content creation, repurposing, campaign planning, ad copy, or analytics summaries. You’ll redesign real workflows you already use into practical AI-supported systems.

‍

All outputs are generated using your actual brand, channels, and audience.

‍

Outcome: Working AI-supported marketing workflows tailored to your role.

Module 5 — Prompt Systems & Marketing Templates

Learn to move from one-off prompts to reusable prompt systems and marketing templates. You’ll build structured prompts for social content, blogs, ads, emails, landing pages, and reporting that consistently produce high-quality results.

‍

This ensures brand voice, consistency, and reliability across all outputs.

‍

Outcome: A personal library of proven marketing AI prompts and templates.

Module 6 — Company-Specific Marketing Case Studies

Apply everything you’ve learned to your organisation’s real marketing environment — including your brand voice, ICPs, channels, campaign objectives, and approval processes.

‍

Rather than generic examples, you’ll work through live company-specific scenarios so outputs are immediately usable in production.

‍

Outcome: AI workflows that are directly embedded into your real marketing environment.

Module 7 — Marketing Workflow Redesign & Improvement

Move beyond task-by-task optimisation and redesign entire marketing workflows for speed, clarity, and scale. You’ll remove redundant steps, reduce bottlenecks, and improve handovers between content, performance, and leadership.

‍

The focus is on maintaining creative quality while increasing output.

‍

Outcome: Faster, cleaner marketing execution without increasing headcount or burnout.

Module 8 — Responsible & Safe AI Usage in Marketing

Learn how to use AI responsibly in brand and audience-facing roles — including copyright, data privacy, brand governance, misinformation risk, and approval controls.

‍

This ensures AI strengthens brand trust and reputation rather than putting it at risk.

‍

Outcome: Safe, compliant, and brand-aligned AI usage across the marketing team.

Module 9 — Measuring Marketing ROI

Learn how to quantify the real performance impact of AI on marketing — including time savings, content velocity, engagement lift, pipeline contribution, and cost efficiency.

‍

You’ll build a simple ROI model tied directly to one redesigned marketing workflow.

‍

Outcome: Clear proof of productivity and commercial impact from AI-supported marketing work.

Module 10 — Your Marketing AI Portfolio

Compile your redesigned workflows, prompt systems, templates, and real campaign examples into a practical Applied Marketing AI Portfolio tailored to your role and organisation.

‍

This portfolio becomes:

  • Proof of your AI capability
  • An internal enablement asset
  • A career-defining skills record

‍

Outcome: A fully documented, job-ready Marketing AI portfolio you can apply immediately.

TUTOR
Placeholder (Coming Soon!)
We teach your Marketing department leaders and employees how to use AI within their roles.
View Profile
Why Choose CONDUCTING AI

Built to Future-Proof Your Marketing Career

Become an AI Leader in Your Role
You don’t just “use AI” — you learn how to lead with it inside your marketing role. You become the person who understands how content, campaigns, analytics, and creative workflows are redesigned with AI, not just automated by it. Outcome: Increased visibility. Leadership credibility. Strategic relevance.
The Fastest Way to Become AI-Proficient
Instead of scattered tools, tactics, and prompt hacks, you get a structured, applied pathway that compresses years of learning into practical marketing workflows you use every day. Outcome: Faster mastery. Real on-the-job performance lift. Immediate confidence.
Protect Yourself from AI Job Displacement
AI won’t replace marketers who can work with it — it will replace those who can’t. This program makes you operationally AI-capable across real marketing systems, not just theoretically informed. Outcome: Lower displacement risk. Higher employability. Long-term career security.
Accelerate Promotion & Career Progression
AI capability is rapidly becoming a key differentiator for high-performing marketers and future marketing leaders. By redesigning real marketing workflows with AI, you become a high-demand prospect. Outcome: Faster progression. Higher-leverage roles. Broader career mobility.
Build a Job-Ready Applied AI Portfolio
You don’t leave with just a certificate — you leave with documented content workflows, campaign systems, and real production use-cases. Outcome: A clear way to showcase your new skill — and a portable, job-ready Marketing AI portfolio that proves capability to future employers.
Mastery, Not Just Tool Usage
You move beyond dabbling in AI marketing tools to building true mastery — knowing when, why, and how to apply AI across strategy, execution, and optimisation. Outcome: Strong personal mastery. Calm execution under change. Long-term professional confidence.
15,000+
Use Our Frameworks
130,000+
Social Media Followers
10,000,000+
Social Media Impressions
Recognised
By World Class AI Leaders
CONDUCTING AI GRADUATE STORIES

Stories of Career Transformation

Hear from professionals who completed the Conducting AI Education Series and became AI-proficient inside their real roles.
Video Coming Soon
“The AI-Native Company Design gave us a clear operating model and a real rollout plan. For the first time, AI felt structured and not chaotic.”
Read Story (Coming Soon)
Video Coming Soon
“Conducting AI gave us confidence in how AI fits into our roles. It changed how our marketing team works day to day, and how I think about my career long-term.”
Read Story (Coming Soon)
Video Coming Soon
“We knew AI would change how we operated. What we lacked was structure. Conducting AI gave us that model, a phased plan, and for across the business.”
Read Story (Coming Soon)
FAQ

Frequently Asked Questions

Everything you need to know about how our programs work, who they’re for, and what you’ll gain.
When do the programs launch?

The full AI Education Series launches in 2026. Early access members secure lifetime pricing and receive access as modules release.

Who are these programs for?

These programs are primarily designed for employees and leaders across Sales, Marketing, Operations, HR, Customer Support, and other business functions. They are built for professionals at all levels who want to confidently and practically use AI inside their real day-to-day work. Though, students wanting to up-skill prior to entering the workforce will also benefit strongly.

Do I need any prior AI or technical experience?

No - All programs start from first principles and are taught in clear, plain English. No coding, data science, or technical background is required. Everything is designed for non-technical professionals.

Is this about learning AI tools, or learning how to work with AI in my job?

This is about learning how to apply AI inside real workflows, not just learning tools. You will redesign actual work you already do — using AI as a support layer — and leave with production-ready workflows, prompts, and systems for your role.

Will this replace my role or automate my job?

No - These programs are designed to augment people, not replace them. The goal is to reduce low-value admin work while increasing your effectiveness, confidence, and career security.

What will I actually leave with at the end?

You will leave with a Certificate in your chosen program and a job-ready Applied AI Portfolio that includes:

• Real workflows redesigned with AI Reusable prompts and templates
• Practical systems you can use immediately
• Documented examples tied to your actual role

This portfolio becomes tangible proof of your applied AI capability.

Is the training generic or tailored to my department?

All programs are department-specific. While the AI foundations are shared, all workflows, assignments, examples, and portfolio outputs are tailored to your specific function and organisational context.

Is this program self-paced or live?

All programs are fully online and self-paced. You can start anytime and progress on your own schedule. Each module includes lessons, quizzes, and practical assignments.

How long does each program take to complete?

Most participants complete a program in 6 weeks at a part-time pace. It is designed to not distract or take away too much attention from your role. However, you can move faster or slower depending on your schedule.

How is progress assessed?

Progress is assessed through:

• Short knowledge quizzes
• Practical workflow assignments
• Portfolio outputs tied to real work
‍
The focus is on capability and real-world application, not theory alone.

Do I receive a certificate?

Yes. Upon completion, you receive a Certificate of Applied AI Capability in your chosen program, along with your practical portfolio of work assembled in Module 10.

How do we get started?

Join early access for $99/month at a lifetime discounted rate. You’ll immediately receive your AI-Native Company Design in FigJam plus access to departmental workflows on our platform. Training and deeper mapping features roll out to early users first.

What does “Early Access” mean?

Early access gives you locked-in lifetime pricing for the entire Conducting AI Education Series at $99/month, including all future course releases. Once public pricing increases, your rate remains permanently discounted.

Can companies enrol whole teams?

Yes. We offer team and enterprise enrolments with department-wide access, reporting, and tailored rollout options. Simply email ben@conducting.ai with your 1) Team Size 2) Desired Programs to complete, for a quote. You will receive a discount over standard pricing.

Get Started

Ready to Get Started?

Clarity on where AI fits. Structure for how it runs. Confidence your business is adopting AI the right way.
Buy Early Access NowContact Us
Schools Coaching Webflow template Schools Coaching Webflow template Schools Coaching Webflow template Schools Coaching Webflow template
Join Over 15,000+ Members